About me
I am a multidisciplinary Creative Director who blends design, strategy, psychology, and storytelling to help people and brands express who they are with meaning, clarity and impact.
With over twenty years of experience across global brands, emerging labels and institutions, I specialise in crafting powerful visual worlds, identities and thoughtful narratives that express who a brand truly is.
My background in analytical profiling, coaching and lecturing gives my creative work a human-centred foundation: I design with intention, direct with clarity, and always seek to understand the “why” before shaping the “what.”
Whether developing identities, building collections, or mentoring future creatives, I bring depth, structure, and a passion for work that feels both authentic and impactful.
CASES
CLIENTS
I’ve collaborated with world-renowned brands across fashion, sportswear, lifestyle,
and design education helping them refine direction, elevate design languages,
and create visuals that resonate with real people.
